Arrow shirts, one of the oldest fashion labels in the business, started in New York in 1851. They relaunched in Europe courtesy of the PVH group and Pirate helped them launch with some modern and slick B2B tools utilizing their wealth of heritage images: Fit guides, A NOOS programme, Seasonal Highlights, The White Shirt programme and a Retail Fixtures manual – all contributed to a pan-European shirt fest.
Arrow
Brand Communication
