Brandfield needed a multi platform identity that communicated their main store in Gronigen (& webshop) as well as their sub divisions for watch, sunglasses, jewelry and perfume brands. Based on a dynamic forward arrow in a circle – each logo depicts the category it is communicating. We took this identity into huisstijl, packaging, instore and facia signage. www.brandfield.nl

Logo, Huisstijl, Packaging, Instore communication