Dept Denim Department placed itself in the market for well-priced fashion denim. Pirate worked on this new brand (from the DEPT portfolio) from the beginning, starting with a series of concepts for the identity, and we produced a range of budget-aware communication tools, including look books, consumer booklets, giveaways and the website to support the growth of the brand, and to stand out amongst the competition, in a tough market.
Dept Denim Department
Brand Direction|Brand Identity|Brand Communication