We helped the guys at Mysteryland with a bit of tweaking to their identity, their strap-line and their (still work-in-progress) Brand book. Trying to communicate the free creative spirit of the festival with the cold hard logistics of the sheer production this global event requires – simple really – we likened them to 2 different sides of the Mysteryland brain – bingo!! www.mysteryland.nl

Branding proposals, tagline development