We know a bloke, we used to work for him on another brand, then he jumped ship to help re-ignite North Sails in Europe, he invited us to look at how stores could work in the US, how his new consumer facing communication could look like, and what we would do for instore comms and POS, for his main launch to retailers. So we created a strong toolbox of ideas from which they could cherry pick the best. We are still waiting for the call back!

Concept proposals