In the 4 years that we worked with Scotch & Soda, the brand grew from relative obscurity to the force that it is now. We are very proud to have shared this journey, and contributing to this success through super rich below-the-line, instore communication campaigns that created the platform for the brand’s global identity today.
Brand Communication
In the 4 years that we worked with Scotch & Soda, the brand grew from relative obscurity to the force that it is now. We are very proud to have shared this journey, and contributing to this success through super rich below-the-line, instore communication campaigns that created the platform for the brand’s global identity today. First came the menswear, then the boys through collections ‘shrunk’ down from the grown ups. We called this Shrunk in Amsterdam, and built the launch campaign and early seasonal communication around the washing machine and laundrette where we all know the clothes shrink down over 40°c!
