Retailer Open 32 will be launching their private label denim line as a stand alone brand called Silvercreek, and Pirate have been instrumental in defining the direction for this on all levels, starting with an inspirational brand DNA guideline. With a new logo and graphic identity to boot, watch out for the New Artisan spirit of Silvercreek www.silvercreek.nl

New Logo

Brand Tool Kit

Brand Tool Kit Spreads

New branding and packaging proposal

Consumer Newspaper Brochure featuring the first New Artisans

New huisstijl proposal

New special packaging proposal

Branded Beer and Beer mats from Launch Event