Made-to-measure communication concepts for fashion brands, fabric mills, museums & more. 

Lee Jeans Photoshoot London
Moco Merchandise Concept
Digital brochure showcasing Pioneer Denim, with three pages about denim manufacturing process, fabric types, and company information, including images of machinery, fabric rolls, and models wearing denim clothing.
Three digital screens displaying corporate information and environmental efforts, including fabric division, garment division, social certificates, and sustainability initiatives, with images of fabric, denim, and people working in a field.
A person wearing a dark waterproof jacket and gray shirt, standing with their back turned, promoting Sartorial Sportswear.
Kings Of Indigo Point Of Sale
Moco Museum Communication

We are the missing link in your supply chain.  

JC Rags Packaging Concept
Black cover page with white text for Silvercreek Brand Guidelines and Toolkit.
Lee Jeans Look Book Shabba Jennifer Kunes
Collection of Bon Ton Toys product packaging, including boxes, tape, business card, cans, and a box with colorful labels, showcasing the brand's logo and slogans.
Display of new packaging for Kuyichi Pure Denim, including clothing tags, logos, stickers, and a pair of blue jeans with a Kuyichi leather patch.

We create the tailor made vision of your brand before it exists.

Bussia Panificio Branding Concept and Design
Brand Concept
Noppies Retail fixture concept
Jason Paul Photoshoot for Leesures by Lee

We make labels feel like brands, and brands feel like friends. 

Six pairs of rolled-up and flat jeans in various shades of blue are laid out on a white surface.
Pepe Jeans Branding
Kings Of Indigo Point of Sale

Our office is in Amsterdam.

Our clients are international. 

Various cans of extra virgin olive oil, labeled with the brand name 'Denham Familia' and an illustration of an olive tree, along with a small glass bottle of olive oil and a few olives with leaves on a dark surface.
K Swiss Point Of Sale

We invent, reinvent, or upgrade a brand’s communication and identity with a 360 degree approach.

Vingino Brand Book
Dept Photoshoot and POS, when we invented the Influencer
Kings Of Indigo Point Of Sale
Lee 101 Photoshoot, Andy Tan, Leebo

Art Direction, Identity Design, Brand Concepts, Tone-of-voice, Space, Experience, Social Content and all that jazz!

JC Rags Packaging and Retail Concept
Arrow B2B Book for PVH
Lee Photoshoot, Jamel Shabazz
Guru Photoshoot, David LaChapelle, Pamela Anderson
Studio Anneloes Brand Concept

We build bespoke B2B personalities, and communicate with consumers everyday. 

Lee Jeans Photoshoot, Elmar Krop, Christian Larrazabal
The Other Bar Branding
Lee Look Book Shoot, Alemar Krop, Kiki Borrel, Paul
Noppies Nop Banding Concept

B2B & B2C

Branding

Campaigns

Concepts

Graphics

Merch

Packaging

Photoshoots

POS

Videos

Websites

Lee Jeans Photoshoot, Elmar Krop, Carla K, Harold C, Julia Garcia, Orcin, Shabba, Søren L, Tatiana, Zelma
JC Rags Photoshoot, Ansy Tan, Rein
K Swiss Point Of Sale
Dept Branding Packaging
Twin Lagoon Brand Concept
Onitsuka Tiger Press Kit

We define your voice and your values for the long term. 

Not just fifteen second clips. 

Lee Jeans Photoshoot, Elmar Krop
Kings Of Indigo Point Of Sale
The Sting Source & Supply Communication and Tone-of-Voice
Moco Museum Branding and Communication Concept and Design
Guru Photoshoot, David LaChapelle, Esther Cañadas
Onitsuka Tiger Press Pack

We consult, curate & create cultural capital.

Gaastra Denim Packaging
Lee Jeans Stills Shoot, Cyann Productions
Studio Anneloes POS and Tone-Of-Voice
WE Blue Ridge Fit Guide Layout and Branding Design
DEPT B2B Invite Graphic Design
A man with reddish hair and beard wearing a denim jacket and jeans, looking down and holding a camera in front of a large sign that says 'KANSAS'.
Rituals Soulwear Brand Concept
Rituals Soulwear Brand Concept
Moco Museum Outdoor Communication
British Indigo Photoshoot and Layout, Andy Tan, Mark
JC Rags Branding Concept

This is Pirate. Creative Direction with a swagger!

Eksept photoshoot and Layout, Andy Tan
Arrow Shirts B2B for PVH
Wink Brand Book
Pirate x Denham Colab
Bussia branding and logo design
Noppies Supermom Branding Concept
Lee Jeans Forever Fit Photoshoot, Jennifer Kunes, Gwen @ Kathie
Two clothing tags from J.C. RAGS with product information and website URL.
McGregor Brand Concept
Petrol Packaging Concept
Lee Jeans Look Book, Jennifer Kunes
My Dad Mr Brixton Podcast brand identity
L'essenziali Branding concept
Rituals cosmetics packaging Concept
Dept Photoshoot and Layout, Gilbert.
Reset Branding Concept
Woodrow Brand Concept
O'Neill Photoshoots and Layout, Elmar Krop and Cyann Productions
K Swiss POS Concept
Gaastra Brand Book
Open magazine with text and four photos, including a woman with a dog, a pair of scissors, dirty work gloves, and a man holding a mug.
Lee Jeans Look Book, Jennifer Kunes
C&A The Denim Packaging Concept
Sissy Boy denim Packaging concept

This is a random retrospective of jobs that bring us joy.

North Sails Brand Concept
Lee Jeans Photoshoot, Elmar Krop, Amy Leverton, Christina Angelina, Carly Foulkes, Christian Larrazabal, Lorenzo Diggins Junior, Makayla London, Spencer Falls, Willow Robinson.
K Swiss Photoshoot and POS Concept, Bart Oomes
British Indigo Photoshoot, Andy tan
Lee Photoshoot, Elmar Krop, Carla K & Harold
Gaastra Brand Book
McGregor Brand Book
C&A Denim Retail Concept
Lee Jeans Europe Photoshoot Elmar Krop, Alison, Dimphy, Gigi, Jonathan, Nathanial, Paul, Simone D.

This never ending scroll is a celebration of many years of hard graft. Thanks for making it this far!

Tumble 'n Dry Branding Concept
Mike & Charlie Branding Concept
Brandwacht en Meijer Brand Identity
Kuyichi Point Of Sale
Dept Photoshoot and Layout
Lee Jeans look Book Photoshoot, Jennifer Kunes
Tumble 'n Dry Brand Concept
Pepe Jeans B2B
Eurostar Brand Concept
Scotch & Soda Photoshoot, Andy Tan
Curly & The Big Fella, Pirate since 2002

Pirate.

Making stuff look great since 2002.